Brand Guidelines
Asset configurations, color values, typography hierarchies, and rules to represent Dehurdle consistently.
Our Mission & Identity
Dehurdle is an enterprise-grade L&D and sales capability platform that utilizes real-time speech processing and vocal metrics analysis (WPM, pause patterns, emotional energy) to simulate high-fidelity corporate simulations. Our platform enables organizations to build communication consistency, practice objection-handling playbooks, and scale employee coaching through interactive audio arenas with zero-voice retention security.
“Scale employee coaching with real-time audio simulation arenas.”
Logo Configurations
We use two primary configurations of our identifier depending on the context density.
Default variant for navigation bars, banners, and general documents.
Used in workspaces, favicon layouts, mobile indicators, and high-density spots.
Maintain a minimum margin of clear space around the logo equal to the height of the capital letter 'D' in Dehurdle. This keeps the identifier legible and uncluttered.
Use the primary dark indigo logo on light backgrounds and the high-contrast light purple variant on dark backgrounds. Do not apply arbitrary colors to the path.
Always scale the logo proportionally. Do not stretch, squeeze, or warp the vector coordinates under any circumstances.
Core Color System
Hex tokens and CSS custom variables specified by the design layout.
Deep indigo used for layout structure and dominant headers.
Core accent purple for links, subheaders, and branding markers.
Bright lavender-blue for interactive borders, focus overlays, and badges.
Warm peach used for backgrounds, hover states, and card outlines.
Amber alert color for dashboard metrics and warning scorecards.
Off-white default workspace canvas color.
Font Families
Custom local typefaces configured in the root layout.
Used for body copies, subheadings, scorecard numbers, lists, data tables, and generic UI parameters.
Used for main page titles, landing quotes, italicized focal text, and highlight summaries.
Do's and Don'ts
General usage rules for presenting our brand and data policy accurately.
- Refer to Dehurdle as a Data Processor when discussing B2B enterprise seats.
- Emphasize our Zero Voice Retention Policy (audio processed transiently in-memory, never stored).
- Utilize exact hex codes and font mappings to construct landing and app layout pages.
- Do not state or imply that Dehurdle clones, stores, or sells biometric voice files.
- Do not claim SOC 2 Type II or ISO 27001 compliance is *unaligned* or *unsupported*.
- Do not stretch or modify the wordmark path or change its typography.