Brand guidelines
Logos, colors, typography, and usage rules for presenting Dehurdle consistently.
Our identity
Dehurdle is a voice practice platform. Teams rehearse sales, support, and leadership conversations with AI personas, then get a scorecard on what they said and how they said it, including speaking pace and filler words. Practice audio isn't stored after the session ends (Zero Voice Retention).
“Win the meeting before it starts.”
Logo configurations
Dehurdle has two logo versions. Choose the one that fits the space available.
Default variant for navigation bars, banners, and general documents.
For app icons, social media avatars, favicons, and small spaces.
Maintain a minimum margin of clear space around the logo equal to the height of the 'd' in the wordmark. This keeps the logo legible and uncluttered.
Use the dark indigo logo on light backgrounds. For dark backgrounds, email reach@dehurdle.com for a light version. Do not recolor the logo.
Always scale the logo proportionally. Do not stretch, squeeze, or distort the logo under any circumstances.
Core color system
Dehurdle's brand colors, with hex and RGB values.
Deep indigo used for layout structure and dominant headers.
Core accent purple for links, subheaders, and branding markers.
Bright lavender-blue for interactive borders, focus overlays, and badges.
Warm peach used for backgrounds, hover states, and card outlines.
Peach accent for highlight badges and emphasis.
Off-white default workspace canvas color.
Font families
Dehurdle uses one typeface, Neutral Sans, for all text.
Used for headings, body copy, scorecard numbers, lists, data tables, and all UI controls.
Used for links, active tab labels, and highlighted words. Text is always Neutral Sans.
Do's and don'ts
Follow these rules when you write about Dehurdle or use its logo.
- Describe Dehurdle as an AI voice simulation platform for practicing workplace conversations.
- Write Zero Voice Retention as shown. It means practice audio isn't stored after the session ends.
- Use the exact hex values above when you reproduce Dehurdle's colors.
- Do not state or imply that Dehurdle clones, stores, or sells voice recordings.
- Do not describe Dehurdle as SOC 2 or ISO 27001 certified or aligned. Dehurdle doesn't hold any security certification.
- Do not stretch, redraw, or change the lettering of the logo.