Brand Guidelines
Asset configurations, color values, typography hierarchies, and rules to represent Dehurdle consistently.
Our Mission & Identity
Dehurdle is an enterprise communication simulation platform that uses real-time voice AI and delivery analytics (speaking pace, pause control, vocal composure) to run realistic workplace simulations. Our platform enables teams to practice high-stakes conversations, master objection playbooks, and build lasting conversational confidence — with complete privacy and zero voice retention.
“Win the meeting before it starts.”
Logo Configurations
We use two primary configurations of our identifier depending on the context density.
Default variant for navigation bars, banners, and general documents.
Used in workspaces, favicon layouts, mobile indicators, and high-density spots.
Maintain a minimum margin of clear space around the logo equal to the height of the capital letter 'D' in Dehurdle. This keeps the identifier legible and uncluttered.
Use the primary dark indigo logo on light backgrounds and the high-contrast light purple variant on dark backgrounds. Do not apply arbitrary colors to the path.
Always scale the logo proportionally. Do not stretch, squeeze, or distort the logo under any circumstances.
Core Color System
Hex tokens and CSS custom variables specified by the design layout.
Deep indigo used for layout structure and dominant headers.
Core accent purple for links, subheaders, and branding markers.
Bright lavender-blue for interactive borders, focus overlays, and badges.
Warm peach used for backgrounds, hover states, and card outlines.
Amber alert color for dashboard metrics and warning scorecards.
Off-white default workspace canvas color.
Font Families
Custom local typefaces configured in the root layout.
Used for headings, body copy, scorecard numbers, lists, data tables, and all UI controls.
Used for primary action buttons, active tab indicators, metric highlights, and interactive states.
Do's and Don'ts
General usage rules for presenting our brand and data policy accurately.
- Refer to Dehurdle as a Data Processor when discussing B2B enterprise seats.
- Emphasize our Zero Voice Retention Policy (voice processed live in real time, never stored).
- Utilize exact hex codes and font mappings to construct landing and app layout pages.
- Do not state or imply that Dehurdle clones, stores, or sells voice recordings.
- Do not claim SOC 2 Type II or ISO 27001 compliance is *unaligned* or *unsupported*.
- Do not stretch or modify the wordmark path or change its typography.