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Raising $10M from Boosters for University Athlete Name, Image, and Likeness (NIL)

Collegiate athletic recruiting now depends on robust Name, Image, and Likeness (NIL) collectives. Here is how NIL directors pitch major alumni donors on sustainable recurring player funding.

Amit Kasliwal
Amit KasliwalCEO & Founder, Dehurdle
May 25, 20224 min read
Raising $10M from Boosters for University Athlete Name, Image, and Likeness (NIL)

The Competitive NIL Collective Pitch

Recommended Spoken Script
What to say to the alumni donor: "To compete for national championships in football and basketball today, our university requires a competitive $8M annual NIL collective budget. Your $250k annual commitment provides 10 elite student-athletes with legitimate commercial brand sponsorships and community service contracts, ensuring our program attracts the top recruiting classes in the nation."

The 2-Minute Practice Drill

2-Minute Spoken Drill

The 2-Minute Practice Drill

Practice NIL collective fundraising pitches in Dehurdle.

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