Pitching & Investors
The 2-Minute Elevator Pitch Formula for Angel Investors
Angels invest in founder energy and problem clarity. The 4-part spoken pitch formula that turns a quick coffee chat into a wire transfer.
Amit KasliwalCEO & Founder, Dehurdle
August 19, 20261 min read
The Friction
Many founders explain their technical architecture before stating the problem they solve. Angels often form their view in the first minute.
The 4-Part Angel Pitch Formula
01
The Massive Inefficiency (30s): "[Customer type] spend [$X] a year on [current solution], yet [the problem] still happens every week."
02
The Product Magic (30s): "[Company] is [what the product does] so [customer] can [outcome]."
03
The Traction Proof (30s): "In the last 90 days, we grew to [number] paying customers and [usage metric], with [retention figure]."
04
The Round Ask (30s): "We are raising a [$ amount] seed round to [the one or two things the money funds]."
The 2-Minute Practice Drill
2-Minute Spoken Practice
The 2-Minute Practice Drill
Practice delivering your 2-minute angel pitch in Dehurdle with perfect pacing.
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