Selling $100M+ Multi-Year Stadium Naming Rights to Enterprise Brands
Pitching a 20-year, $150M stadium naming rights partnership requires proving global broadcast impressions, hospitality suites, and community civic branding ROI.
Amit KasliwalCEO & Founder, Dehurdle
June 14, 20224 min read
The Global Impression Sponsorship Pitch
Recommended Spoken Script
What to say to the CMO: "Our naming rights partnership delivers over 2.4 billion annual broadcast impressions across prime-time national broadcasts, global FIFA and NFL events, and premier entertainment concerts, providing your brand with an estimated $24M in annual earned media equivalent alongside dedicated 50-person executive suites for your top client entertainment."
The 2-Minute Practice Drill
2-Minute Spoken Drill
The 2-Minute Practice Drill
Practice stadium sponsorship pitches in Dehurdle.