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Sports & Athletic Management

Selling $100M+ Multi-Year Stadium Naming Rights to Enterprise Brands

Pitching a 20-year, $150M stadium naming rights partnership requires proving global broadcast impressions, hospitality suites, and community civic branding ROI.

Amit Kasliwal
Amit KasliwalCEO & Founder, Dehurdle
June 14, 20224 min read
Selling $100M+ Multi-Year Stadium Naming Rights to Enterprise Brands

The Global Impression Sponsorship Pitch

Recommended Spoken Script
What to say to the CMO: "Our naming rights partnership delivers over 2.4 billion annual broadcast impressions across prime-time national broadcasts, global FIFA and NFL events, and premier entertainment concerts, providing your brand with an estimated $24M in annual earned media equivalent alongside dedicated 50-person executive suites for your top client entertainment."

The 2-Minute Practice Drill

2-Minute Spoken Drill

The 2-Minute Practice Drill

Practice stadium sponsorship pitches in Dehurdle.

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