Convincing Annual Clients to Sign 3-Year Enterprise Agreements
Multi-year contracts protect ARR and eliminate annual renewal churn. Here is how to offer price lock protection and roadmap influence in exchange for 3-year commitments.
Amit KasliwalCEO & Founder, Dehurdle
December 18, 20244 min read
The Price Lock & Roadmap Advantage Script
Recommended Spoken Script
"In exchange for transitioning from a 1-year to a 3-year enterprise agreement, we will lock in your current pricing permanently—exempting your account from our upcoming 12% price adjustment—and provide your executive team with direct quarterly roadmap advisory seats with our founders."
The 2-Minute Practice Drill
2-Minute Spoken Drill
The 2-Minute Practice Drill
Practice multi-year contract negotiations in Dehurdle.