Establishing Clear Ground Rules for Background and Off-The-Record Press Calls
Saying 'off the record' after you say something controversial does not protect you. Discover the formal verbal contract protocols before sharing sensitive context.
Amit KasliwalCEO & Founder, Dehurdle
December 23, 20234 min read
The Explicit Rule of Engagement Protocol
Recommended Spoken Script
What to say BEFORE speaking: "Sarah, before I share the context behind this acquisition, I want to confirm we are speaking strictly 'On Background' attributed to a 'Senior Company Executive'. Do we have verbal agreement on those terms before I proceed?"
The 2-Minute Practice Drill
2-Minute Spoken Drill
The 2-Minute Practice Drill
Practice media ground-rule setting in Dehurdle.