Delivering High-Stakes On-Camera Media Statements During Corporate Crises
Journalists will ask baiting questions during corporate PR crises. Discover the 'Block and Bridge' media training technique used by Fortune 500 spokespeople.
Amit KasliwalCEO & Founder, Dehurdle
March 30, 20254 min read
The Block and Bridge Technique
01
Block the Premise: "I disagree with the characterization that our safety systems failed."
02
Bridge to Facts: "What the data actually demonstrates is..."
03
Deliver Key Message: "...our automated failover contained the anomaly within 90 seconds, with zero patient data compromised."
The 2-Minute Practice Drill
2-Minute Spoken Drill
The 2-Minute Practice Drill
Practice live media crisis interviews in Dehurdle's Broadcast Rehearsal Arena.