Delivering Video Executive Apologies During Viral Brand Controversies
Reading a scripted corporate lawyer apology video on Twitter makes viral outrage 10x worse. Discover the authentic, unscripted video apology structure.
Amit KasliwalCEO & Founder, Dehurdle
December 19, 20234 min read
The Direct-to-Camera Apology Formula
01
Direct Eye Contact (No teleprompters): Speak directly to the lens.
02
Total Accountability: "We made a poor decision that let down our community, and the responsibility rests entirely on me as CEO."
03
Immediate Corrective Action: Announce the immediate reversal of the controversial policy.
The 2-Minute Practice Drill
2-Minute Spoken Drill
The 2-Minute Practice Drill
Practice video crisis statements in Dehurdle.
Follow Dehurdle on Google
Add Dehurdle to your Google Preferred Sources to see our playbooks in your AI Overviews and Google Search.