Delivering Video Executive Apologies During Viral Brand Controversies
Reading a scripted corporate lawyer apology video on Twitter makes viral outrage 10x worse. Discover the authentic, unscripted video apology structure.
Amit KasliwalCEO & Founder, Dehurdle
December 19, 20234 min read
The Direct-to-Camera Apology Formula
01
Direct Eye Contact (No teleprompters): Speak directly to the lens.
02
Total Accountability: "We made a poor decision that let down our community, and the responsibility rests entirely on me as CEO."
03
Immediate Corrective Action: Announce the immediate reversal of the controversial policy.
The 2-Minute Practice Drill
2-Minute Spoken Drill
The 2-Minute Practice Drill
Practice video crisis statements in Dehurdle.