De-escalating Organized Franchisee Association Boycotts on Royalty Payments
When an organized franchisee association threatens to withhold monthly 5% royalties over marketing fund transparency, franchisor CEOs must resolve disputes collaboratively without litigation.
Amit KasliwalCEO & Founder, Dehurdle
May 17, 20224 min read
The Marketing Fund Transparency Script
Recommended Spoken Script
What to say to the Franchisee Association Board: "Withholding contractual royalties places franchise agreements into legal default, which helps neither side. We hear your concerns regarding national marketing efficiency. We are appointing an independent Franchisee Advisory Committee to review 100% of national ad fund media allocations quarterly and reallocating 30% of spend into localized digital geo-targeted promotions."
The 2-Minute Practice Drill
2-Minute Spoken Drill
The 2-Minute Practice Drill
Practice franchise association negotiations in Dehurdle's Franchise Leadership Arena.