Back to All Playbooks
Financial Services & Banking

Defending 12x EBITDA Valuation Multiples to Private Equity Buyers

Private equity buyers try to grind down M&A valuations using industry medians. Here is how investment bankers defend premium EBITDA multiples based on net revenue retention.

Amit Kasliwal
Amit KasliwalCEO & Founder, Dehurdle
January 12, 20254 min read
Defending 12x EBITDA Valuation Multiples to Private Equity Buyers

The Premium Multiple Defense Script

Recommended Spoken Script
"While commoditized IT services trade at 7x EBITDA, our platform generates 94% recurring software revenue with 128% Net Revenue Retention and 42% gross margins. In comparable recent transactions with identical cohort durability, valuations closed between 11.5x and 13.5x EBITDA."

The 2-Minute Practice Drill

2-Minute Spoken Drill

The 2-Minute Practice Drill

Practice M&A valuation negotiations in Dehurdle.

Recommended Playbooks