Managing Angry Wholesalers During Severe Supply Chain Shortages
When inventory runs out, distributors threaten to cancel distribution contracts. Discover how to allocate constrained inventory equitably with transparent replenishment dates.
Amit KasliwalCEO & Founder, Dehurdle
April 06, 20244 min read

The Proportional Allocation Briefing
Recommended Spoken Script
"We are experiencing an industry-wide microchip supply constraint affecting overall production. Rather than shutting down accounts, we are implementing a fair 60% proportional allocation based on historical order volume. Your first 600 units ship Friday, and the remaining 400 will be fulfilled from our air shipment on the 18th."
The 2-Minute Practice Drill
2-Minute Spoken Drill
The 2-Minute Practice Drill
Practice stockout distributor calls in Dehurdle.