The Founder-Led Sales Script That Closes Early B2B Beta Users
Founders shouldn't sell like professional AEs. Here is the design-partner pitch framework that turns early beta trials into paid annual enterprise contracts.
Amit KasliwalCEO & Founder, Dehurdle
February 12, 20264 min read
The Friction
Early-stage founders either give their product away for free forever or pitch like aggressive sales reps. The sweet spot is the 'Design Partner' agreement.
The Design Partner Agreement Script
Recommended Spoken Script
"We are selecting 5 forward-thinking sales teams to co-design our real-time voice simulation engine. In exchange for direct weekly product input with my CTO and me, we will give you full platform access at 50% of our future enterprise pricing ($45/seat) locked in permanently, provided you agree to a public case study once your team hits their ramp targets."
The 2-Minute Practice Drill
2-Minute Spoken Drill
The 2-Minute Practice Drill
Practice the design-partner pitch in Dehurdle.