Pitching & Investors
The Founder-Led Sales Script That Closes Early B2B Beta Users
Founders shouldn't sell like professional AEs. The design-partner pitch framework that turns early beta trials into paid annual enterprise contracts.
Amit KasliwalCEO & Founder, Dehurdle
August 19, 20261 min read
The Friction
Early-stage founders either give their product away for free forever or pitch like aggressive sales reps. The sweet spot is the 'Design Partner' agreement.
The Design Partner Agreement Script
Recommended script
"We are selecting 5 forward-thinking teams to co-design [product]. In exchange for direct weekly product input with my CTO and me, we will give you full platform access at [50%] of our future pricing ([$X]/seat) locked in permanently, provided you agree to a public case study once your team hits their ramp targets."
The 2-Minute Practice Drill
2-Minute Spoken Practice
The 2-Minute Practice Drill
Practice the design-partner pitch in Dehurdle.
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